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Blush
Project type
Integrated Marketing Campaign for Blush Book Store
Date
March 2024
Integrated Marketing Strategist & Creative Lead
As the Integrated Marketing Strategist and Creative Lead, I developed and executed a cohesive campaign that blended social media, influencer partnerships, and community engagement. I managed collaborations with local book influencers, planned and promoted an in-store event, and created paid and organic ads to strengthen brand visibility. My role covered every stage of the campaign, from concept development and creative direction to performance analysis and optimization.
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