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SWOOP
Date
August 2025 - Present
Location
Denton, Texas
Media Planner
As Media Planner for SWOOP, a student-run advertising agency specializing in the YMAC (Young, Multicultural, Always Technologically Connected) audience, I develop data-driven media strategies to reach diverse, digitally engaged consumers. My role involves researching audience behavior, identifying high-impact media channels, and planning integrated campaigns that align with client goals. I collaborate closely with creative and social to ensure each campaign delivers measurable reach, engagement, and brand resonance within the YMAC segment.
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