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Ruby Tuesday
Project type
Ruby Tuesday – Gen Z National & Local Campaign
Date
Fall 2025
Location
Denton, Tx
Campaign Link
Description
I worked in a team to help develop an integrated national and local campaign for Ruby Tuesday focused on engaging Gen Z audiences ages 18–24. The goal was to reintroduce the brand to a younger demographic by highlighting value, flavor, and share-worthy dining moments.
The campaign combined bold visual storytelling, culturally relevant messaging, and platform-specific social strategy to meet Gen Z where they are. On a national scale, we built awareness through dynamic video content and influencer partnerships. Locally, we tailored messaging to individual markets with targeted social ads, campus-area outreach, and promotions designed to drive in-store traffic.
The result was a cohesive, modern campaign that refreshed the Ruby Tuesday brand voice and created meaningful connections with a new generation of diners.
