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Scent Crush
Project type
Influencer Campaign
Date
Spring 2025
Location
Denton, Tx
Description
For this project, I developed a strategic influencer partnership between CalyDays and Scent Crush, two lifestyle brands that align through self-care, confidence, and personal expression. The objective was to expand brand awareness, reach new audiences, and drive engagement through authentic creator-led storytelling. I curated influencer tiers, campaign goals, content deliverables, and cross-platform activation strategies designed to feel organic while driving measurable impact. This partnership highlights my ability to blend branding, influencer marketing, and audience insights into a cohesive campaign.
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